HTSA: A Family of the Finest Custom Home Theater Retailers

January 25, 2008

HTSA is a national association of home theater experts, but more than that it is a family and HiFi House is a proud member! With 59 members, HTSA offers its members not only a combined buying power of more than $500 million, but also a whole directory of professionals available to provide advice on sales, installation techniques and marketing tactics (and let’s not forget invitations to some of the most prestigious cocktail hours and conventions in the nation).

HTSA develops and implements a national marketing program annually, which includes a newspaper insert campaign and/or a highly targeted direct mail campaign. In addition, HTSA offers an extensive range of resources available year-round with the Suite of Services. HTSA’s Suite of Services gives members options to choose from when it comes to TV commercials, store signs, truck graphics and expert advertising consultation. This way, members have access to resources that are most helpful and appropriate for their store.